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When you are applying for a job, you clearly want the potential employer to perceive you as a valuable asset that will benefit their company. Therefore, when you show up for the interview, you will obviously want to tout your strengths. You will surely be asked by the interviewer what you strengths (and weaknesses) are, so there is no danger that you will not get a chance to outline what you think are your relevant positive qualities, but if you really want the job, just telling the interviewer what you can do may not be enough.
Since you will probably be asked for references or recommendations, you should be sure to go to people who know your strengths well. Getting a recommendation from someone with whom you are a passing acquaintance will not be as helpful, even if they are more approachable than someone who is better aware of your skill sets.
If you have skills and experience directly related to the job you are applying for, a great thing to do is bring in some of your previous work. If you can come in with a summary of a project you did at a previous job that illustrates those strengths in a real work environment, you will often have a leg up over other potential candidates. Be careful not to give away any privileged information, and if there are any names other than your own in the document you may want to block them out. However, if you can give a new employer tangible evidence of what you are capable of, something they can take home and look at while making their decision, you will often be in great shape.
Another thing you can do is anticipate the skills they need and demonstrate how you will be able to meet them. If the company is looking for experience with a certain kind of tool or task, generate a sample project of your own, showing how you have mastered the tool or task, and how you will be able to apply what you have learned to the new company. It is likely that many of the other applicants will not think to do something like this, so you will have come up with another way to stand out from the pack, a key idea in successful interviewing.
The key thing to remember is that anyone can announce what they are good at, and everyone will. What not everyone will do is offer hard evidence of their skills and abilities. When an interviewer is faced with a demonstration of an individual’s skills in action, their skills become much harder to discount. If you are able to show that you are about actions as well as words, you have a much greater likelihood of nailing down that job or career that you are after.
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